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Men T-Shirts 

Stacks of T-shirts, a digital printer, a six-head embroiderer and, carefully framed, a 200-euro note. In their workshop, a couple of kilometers from Caen, the creators of Quatre Cent Quinze displayed the sum which enabled them to launch their brand in 2011. Today, Aubert Lefebvre, Paul Coffinières and Oscar De Bruyne are often pleased with their baby: a label that dresses stars like rapper Orelsan is distributed via their e-shop but also in around twenty points of sale in France and around thirty abroad, and which last year achieved 500,000 euros in turnover 'business. The key to their success? a set of T-shirts, today available in sweatshirts, hats or socks, displaying visuals and slogans pertaining to hip-hop and rap, football and French culture. Themes inspired by their own interests.

In 2011, the three friends just obtained their baccalaureate, they need no contact within the textile world and aren't from entrepreneurial families. "We wanted to make the t-shirts we might wish to wear," says Aubert Lefebvre. A desire that takes the place of a business creation strategy. Their first creations are printed on T-shirts bought from Decathlon or Carrefour and sold to friends. "When we won 10 euros on a T-shirt, we were happy," laughs the co-founder. Little by little, the brand is being structured. The three entrepreneurs unearth a supplier, from whom to shop for t-shirt bases, with a contemporary cut, and in organic cotton. They roam trade shows to convince resellers,

The printing of their t-shirts is first entrusted to a workshop, then they prefer to take hold of this step. In 2017, they invest in their own production tools and hire two workers and a graphic designer. Today, they manage the creation of visuals, the transformation of T-shirts and therefore the sending of orders without intermediaries. they're also ready to produce for others, small brands or student associations, for instance, trying to find personalized t-shirts. Like them, many have made the T-shirt the idea of their success. "It is usually the primary piece that entrepreneurs consider to urge started," notes Geoffrey Bruyère, founding father of the blog BonneGueule, who deciphers the male wardrobe and who created his own clothing brand in 2014,


                      

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The emergence of small brands

First designed as an undergarment, popularized by the American navy, this piece sold as a garment in its title since the 1940s has gradually established itself in our wardrobes. It constitutes an important basic, whose cut and elegance evolve consistent with trends: screen-printed, oversized, printed with a photograph, and today embroidered.

Each evolution in fashion gives young brands the chance to supply their version, especially since it's possible to sell T-shirts without having large means or sharp know-how. the event of digital textile printers has thus favored the emergence of small brands. "There were tons of creations, people that launched themselves with only 100 euros," remembers Antoine Delomez. After founding a brand of clothing sold in 33-turn sleeves, this young entrepreneur bought, in 2012, a printer and created Atelier Amelot, specialized in textile labeling, in Paris. Since 2013, he publishes, under the Faux brand, offbeat T-shirts, using, for instance, old images of personalities, like Jacques Chirac, and references to popular culture. But Atelier Amelot also contributed to the birth of the many other brands. "We interested tons of individuals because we could print small volumes, just in time, within the heart of Paris", says the thirty-something whose company now generates a turnover of 1.7 million euros. Men T-Shirt In Lahore


                             

Easy to get started in the T-shirt?

If the equipment is comparatively easy to seek out - a second-hand textile printer costs a couple of thousand euros - an equivalent applies to the fundamentals of T-shirts. The wholesaler La Maison du Tee-Shirt thus offers many models, in various colors, from 1.46 euros each, for a box of 100 basic t-shirts. With a touch imagination, it's therefore very easy to line up your business of printed t-shirts. And for those that are only curious about creating visuals, there are sites that will lookout of everything else. this is often the case of the American Teespring, born in 2012 in San Francisco, and therefore the German Spreadshirt, founded in 2002 in Leipzig.

The latter now claims 80,000 active sellers and a turnover of 107 million euros. The operation is simple: just load your visual on the location, define the worth of the planning then choose on which products it'll be printed. Spreadshirt takes care of the sale of T-shirts on its platform, their manufacture and therefore the sending of orders. The creator of the visual can then recover the worth of the planning and a commission on sales. In 2017, 16.8 million euros were thus donated to graphic designers registered on the platform. And it is often very lucrative: in one week, an American YouTuber thus earned 136,000 dollars or approximately 113,000 euros. Some sellers have even made it their main source of income. "But that is still a minority," concedes the location. Men T-Shirt In  Karachi


                            

Find the right niche to get noticed

To exist on the T-shirt market, you've got to successfully differentiate yourself, find the proper niche and make yourself known to your target customers. Before even launching their online store, Marie Decossin and Audrey Krysiak, the creators of the Les Vilaine's Filles brand, brought it to life on Facebook. In 2014, the 2 forties took advantage of a voluntary departure decide to leave La Redoute, with whom they had worked for fifteen years. they need already started making and selling some jewelry, except for six months they're building a business plan focused on the sale of T-shirts. "It may be a basic wardrobe and, quite creating clothing collections, we wanted support to convey the spirit of the brand," explains Marie Decossin.

A girly spirit, a touch sassy, that the 2 creators transcribe by imagining messages, printed on t-shirts but also now on cups or small kits. "I'm a hottie", "Mojito addict" or "Monday, I'm at the top of my life" are among the best-selling slogans. Messages that attract the support of a community of 66,000 fans on Facebook, the network through which 40% of orders are generated. Their organic cotton t-shirts are printed in France by a network of partners and sold for twenty-four .90 euros. A price they wanted affordable, but which may seem difficult to carry once we find future t-shirts at only a couple of euros. "The market is undermined because the buyer sees the T-shirt as a really standardized product, that he was wont to pay little or no. it's the emblematic piece of fast-fashion ", regrets Geoffrey Bruyère, from BonneGueule.Men T-Shirt In Islamabad

                           

Choosing quality

To ensure the profitability and sustainability of a T-shirt brand, you've got to form choices. For some, this suggests removing intermediaries or selling other products with easier margins. Others back the high-end, albeit it means having to justify unusual prices for the buyer. this is often what Guerric de Ternay did in 2020 when he was only 20 years old and still a student when he launched GoudronBlanc. His brand offers classic but elegant T-shirts of excellent quality: a fitted cut, thick organic cotton and made in Portugal. His bet? Meet the requirements of entrepreneurs who have made the T-shirt their new costume. "In 2020,

Sold between 49 and 54 euros, the short-sleeved models appeal to those nostalgic for the standard of t-shirts of yesteryear and lots of start-uppers. Guerric de Ternay ensures that it's prestigious clients in Silicon Valley. He manages the brand alone, with partners for manufacturing and logistics. a light-weight structure to limit fixed costs and not need to make concessions on quality. But he's aware that his prices can postpone certain consumers. However, together with his white cotton and linen t-shirt, marked with the slogan "We should all be feminists", sold for 550 euros and quickly out of stock, Dior recently proved that, despite an ultra-competitive market, selling a t-shirt, even simple, very expensive, was still possible.

On the Pkbrand.pk website, the printed model of the slogan "C'est qui le patron?" is one among the simplest sellers. during this case, at this specialist within the online sale of humorous T-shirts, the boss is Arnaud Péré, who isn't yet 30 years old. He was still a student when he created this site in May 2013, with Vincent, his brother, and Simon Cagna, a friend. They then have 7,000 euros in their pockets and provides themselves six months to ascertain if it can work. Five months later, their turnover already exceeds 100,000 euros. Very quickly, they start the creation of their own T-shirts. They buy blank bases in Asia, Portugal or Turkey, then transform them in their Bordeaux workshop. In 2017, they opened their own boutique in Bordeaux. an equivalent year, with its models sold between 15 and 25 euros.Men T-Shirt In  Multan